PROJECT INFO

CLIENT: TNT, THE CLOSER

PROJECT: Direct Mail Pieces Distributed to Hair Stylists, Realtors and Johnson Famlies Nationwide

TESTIMONIAL

"Amy's smart, quick-witted writing style, ability to seamlessly integrate marketing strategies into copy and impeccable account management skills made her a tremendous agency asset to TBS and TNT. We hired her for many different entertainment marketing copywriting projects for both networks. I highly recommend WritePunch for any copywriting need."

–Holly Wasson, Strategic Marketing & Partnership Development Executive

EXCERPT:

Our Highlights Last a Full Season

Check Out Kyra’s Award-Winning Locks in the hit television series, THE CLOSERdon't
Dear <Name>,

As a talented, cutting edge hair stylist, you recognize a great head of hair when you see it—and you can’t argue that Kyra Sedgwick, the star of TNT’s THE CLOSER, has some gorgeous tresses. It’s no wonder People magazine rewarded her with the “Best Hair” title for the SAG® Awards red carpet pre-show. 

THE CLOSER was last summer’s #1 new drama, and the second season is scheduled to launch on TNT this June. As both the show and Kyra continue to skyrocket in popularity, you’ll probably start receiving countless requests for “the Kyra” hair style. So, we thought you might need an exclusive sneak peak into the second season of THE CLOSER. That’s right—you’re among the lucky few to see the much anticipated season premiere of this hit drama series before it airs on television. 

The enclosed DVD features the first episode of THE CLOSER’s sophomore season, scheduled to premiere on TNT Monday, June 12th at 9/8c. Watch this gripping season premiere to study every toss, twist and twirl of Kyra’s awesome hair. In the process, you might just get wrapped up in the excitement of this incredible series. 

THE CLOSER follows CIA-trained detective Brenda Johnson, played by Golden Globe and Screen Actors Guild nominee and indisputable hair goddess Kyra Sedgwick. In the first season, Brenda plunged headfirst into unfamiliar territory when she transferred from Atlanta to Los Angeles to lead the LAPD’s Priority Murder Squad, a special unit that handles high-profile murder cases. In the second season of this thrilling series, Brenda faces both personal and professional challenges as she continues to crack complex cases and tries to keep her head above water in the hustle and bustle of LA—often finding comfort in her sexy FBI agent boyfriend and her beloved sugary snack cakes. 

Enjoy this exclusive sneak peak into THE CLOSER’s second season as you prepare for a barrage of “the Kyra” hair style requests. Remember to watch the entire second season of THE CLOSER on TNT Mondays at 9/8c, beginning June 12. 

Sincerely, 
TNT