PROJECT INFO

TITLE: Miami: A Tropical Produce Paradise Where Trade Sizzles

PUBLICATION: Blueprints, the Blue Book’s trade publication for fresh produce professionals

DESCRIPTION: Spotlight article on Miami’s produce trade

TESTIMONIAL

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EXCERPT:

Miami, nicknamed the “Magic City,” is a tropical produce paradise. A little more than a century ago, this colorful metropolis seemed to appear out of thin air. Since then, the Miami metro area has grown from a mere 1,000 residents to more than 5.5 million. 

Miami-Dade County, which spans more than 2,400 miles, is home to 2.6 million residents with Hispanics or Latinos representing nearly 67 percent of the population. More than half of the county’s residents are foreign-born. With such a diverse population, an ever-expanding port and a strong focus on global economies, this vibrant city has quickly grown into a critical hub of international trade—and a major player in the produce trade.

“The South Florida marketplace continues to be a melting pot of cultures and backgrounds, which makes it important for produce suppliers in this area to offer this diverse group of consumers plenty of choices,” says Dan Jost, southeast region general manager at Robinson Fresh®. And this distinction is why it’s so important for the area’s suppliers to “offer this diverse group of consumers plenty of choices.”

Growing Trends 

Thanks to the region’s tropical climate, year-round growing season and colorful assortment of crops, South Florida’s agricultural industry is flourishing. Miami-Dade agriculture employs more than 20,000 people and produces more than $2.7 billion in economic impact each year. 

Located about 20 miles southwest of downtown Miami, Redland is one of Florida’s most prominent growing regions. This area has become increasingly famous since the “Redland Raised” branding program launched in 2009 to promote locally grown produce throughout the state.